Trust me I’m a blogger

After Phil’s underwear post last week I thought I would try to drag our beloved blog out of the gutter and back up on to the pavement where it belongs.

We were lucky enough to snag another excellent list from marketing guru Seth Godin this week (with his permission of course). We like Seth over here at Snagstaville, because he:

1. Likes lists and likes sharing them with us;
2. Sports a stylin’ shiny bald look;
3. Has his own plastic doll forged in his image; and
4. Knows an awful lot about viral marketing

He recently wrote an excellent list about how to improve your writing skills by thinking like a blogger (more about that later).

The list fits nicely next to a post he made a few days later about how blogs can help you build trust. You can read it here but if you want the 5 second summary here’s what he had to say.

Building a foundation for whatever you want to do next in books, blogs or “twits” on Twitter is the way to go. It must be done with patience and over time. He goes on to say that the best time to look for a job next year or a sale in three years time is right now. And that:

“…you must build trust before you need it”.

Smart guy that Seth.

Here’s his list about how you can improve your writing if you start thinking like a blogger:

1. Use headlines. I use them all the time now. Not just boring ones that announce your purpose but interesting or puzzling or engaging headlines. Headlines are perfect for engaging busy readers.

2. Realize that people have choices. With 80 million other blogs to choose from, I know you could leave at any moment (see, there goes someone now). So that makes blog writing shorter and faster and more exciting.

3. Drip, drip, drip. Bloggers don’t have to say everything at once. We can add a new idea every day, piling on a thesis over time.

4. It’s okay if you leave. Bloggers aren’t afraid to include links or distractions in their writing, because we know you’ll come back if what we had to say was interesting.

5. Interactivity is a great shortcut. Your readers care about someone’s opinion even more than yours… their own. So reading your email or your comments or your trackbacks (your choice) makes it easy to stay relevant.

6. Gimmicks aren’t as useful as insight. If you’re going to blog successfully for months or years, sooner or later you need to actually say something. Same goes for your writing.

7. Don’t be afraid of lists. People like lists.

8. Show up. Not writing is not a useful way of expressing your ideas. Waiting for perfect is a lousy strategy.

9. Say it. Don’t hide, don’t embellish.

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